Concept
The contrast between uncomfortably exercising at home and outdoors in the open space is dramatically magnified. The young viewers are led to buy Nike sportswear at the Bijenkorf and exercise outside wearing them.
My final exam assignment at Mediacollege Amsterdam was briefed as follows: (Fictitious) Make a commercial that convinces young to middle age class athletes to make both online and offline purchases at Bijenkorf and present the feeling and style of the sports brand Nike. The branch in Amsterdam wants to promote a more healthy lifestyle in this time of post-covid.
I was given eleven days for pre-production and fourteen days for production and post-production. In which I continued to actively communicate with the customer by appointment to discuss any adjustments or wishes.
Brandfilm
- Length: 60-90 seconds.
- Aspect ratio: 16:9.
- Resolution: 1920x1080 pixels.
- No audio
Social
- Length: 10-20 seconds.
- Aspect ratio: 1:1.
- Resolution: 1080x1080 pixels.
- Audio: 3020 kbps, ACC normalized 0 dB.
Crew
Production / Director / Edit: Liam Minnebo
AD: Sanne Haak
Camera: Samuel Bommezijn
Gaffer: Stan Veldt
Color Grade: Sven Limonard
AC (the Bijenkorf): Yoel Dissen & Jane van Luinen
Cast
Set photo's
